주메뉴 바로가기

본문 바로가기

Company

CI

홈

CI

LOTTE Group Corporate Identity

The LOTTE Group CI is one of the most important symbolic elements that the Group uses to harmonize and maintain continuity among its brand images. It is also the symbol that most represents the Group’s internal and external visual communications.

Group CI

Grid System

LOTTE Fine Chemical Corporate Identity

Width

Height

C:0 M:100 Y:100 K:0

LOTTE Group’s logo in the CI of LOTTE Fine Chemical is
the most important symbolic element that harmonizes
the visual images of the Group.
It is also the emblem the Group uses most frequently
to identify itself throughout the world.
The Group’s corporate color is “LOTTE Red”, which
best expresses love, trust, and prosperity that permeate
the philosophy and vision of LOTTE.

C:93 M:49 Y:24 K:10

The LOTTE logo in the LOTTE Fine Chemical CI symbolizes
trust and purity, the two values that we pursue as
a Korea’s leading chemical specialist.
The new CI embodies our will to grow toward
the vision of bringing prosperity to all.

TOP