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Company

CI

홈

CI

LOTTE’s Symbol
VALUE LINE
LOTTE’s new symbol mark represents its vision,
Lifetime Value Creator and its commitment to provide new values in every moment of your life.

The letters can be read as L, V, or C, the initials of Lifetime Value Creator.
The dot represents the starting point of your life while the line represents your life along with LOTTE.
The round diamond frame surrounding the symbol is modeled after the base of LOTTE World Tower.
The simple L letter symbolizes LOTTE’s modesty, dynamics, and originality.

LOTTE Fine Chemical Corporate Identity

Width

Height

C:0 M:100 Y:100 K:0

LOTTE Group’s logo in the CI of LOTTE Fine Chemical is
the most important symbolic element that harmonizes
the visual images of the Group.
It is also the emblem the Group uses most frequently
to identify itself throughout the world.
The Group’s corporate color is “LOTTE Red”, which
best expresses love, trust, and prosperity that permeate
the philosophy and vision of LOTTE.

C:100 M:60 Y:10 K:53

The LOTTE logo in the LOTTE Fine Chemical CI symbolizes
trust and purity, the two values that we pursue as
a Korea’s leading chemical specialist.
The new CI embodies our will to grow toward
the vision of bringing prosperity to all.

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